Cadbury World invited RMA to upgrade the shopping experience within the attraction and to reinforce the strong theming element that currently runs through the rest of Cadbury World. Display units are now styled to looked like huge slabs of Cadbury’s Dairy Milk bars set around focal points which include a fountain of molten chocolate and a fully animatronic Bertie Bassett. Giant sweets in wrappers, enormous flake bars, a reclining Caramel bunny, and an oversized hand built sculpture of the brand’s iconic ‘Glass and a Half’ of milk were introduced to further enhance the shopping experience.

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